We love small business. In corporate and political America, you always have those people who swear that they too love small business, yet their actions reveal either the contrary or simply an ignorance of it.
We enjoy viewing the content geared to the small business owner. They need help making sure that they supply for the wants and needs of their potential customers. A small business cannot survive in a vacuum, nor should they be expected to be placed in such a situation.
That’s one reason why we liked Google’s Prime app so much — it reveals key marketing points in little chunks so the business owner can see what marketing techniques they can implement to be successful. We also love HP’s E-Learning portal; it has 25 different modules on topics from finance and marketing, to entrepreneurship that people can go on and learn (for free) about how different aspects affect a business.
Awesome tools are available to these awesome small business folks.
Finally, Hubspot just came out with a little guide for marketers with tips on how to use Google tools effectively.
In short, we liked it. Indeed, it is a rare occasion where we review some content and really hate it. Plus, those Hubspot folks are pretty bright. You can access the free guide via download from Hubspot’s website. It has some neat ideas and insights about Google’s workings — some we weren’t even aware of.
It is very true that a marketer should have a pretty deep treasure chest of marketing tools and guides. We figured one more wouldn’t hurt.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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