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January 30, 2009
How to use the Local SEO to increase sales/leads through Google
 
Many local business owners are left sitting around scratching their heads through this strange economical time wondering just how they will drum up new business. Many local businesses have spent many years either marketing themselves through newspapers, word of mouth or just by waiting for customers to walk by and swing the door open. Those days are over, for now at least.
It will take a creative approach to get the cash register drawer sliding open again. For those smaller local businesses that do not have websites now is the time to get on the ball and build a website for your business. Often times it doesn’t require much to gain some traction and visibility. A simple 5 page website can quickly get the door swinging open or phone ringing again. Once that website is built submitting a business’s information into the search engines is rather simple. All three search engines Google, Yahoo and MSN all have local sections where any local business can submit their information. This is slowly taking place of things like the yellow pages which have become nothing but dead wait sitting in front of many apartment buildings and mailboxes across the nation. With the emergence of portal devices that allow you to stream the internet more and more people are turning towards the internet to find things like florists and doctors. SEO is not just for big nationwide companies. Anyone that has a local business with a website should already be engaging actively in local search engine optimization. As more and more people head online to look for local businesses it will be even more vital for the success of a local business to take advantage of every opportunity available to them in order to be visible. Every industry has keywords and phrases surrounding their business in which they use daily to find your exact business or product. This is an opportunity for all local businesses to take advantage of regardless of how big your business is. Local SEO will become increasingly important as time pushes forward and the way that businesses communicate and interact with each other changes. The landscape of marketing is changing and businesses large and small need to get aboard so that they do not get phased out.
Local search engine marketing is still on the nose end so companies and businesses who have not yet taken advantage of this need to start immediately. Now is not the time to mull over if local online marketing is the right choice for a small local business. Now is the time to take control and act on it. Local search is only growing stronger. Not taking advantage of marketing yourself could leave your business behind.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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