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February 6, 2009
How to Use Social Networking to Improve Your Brand and Reputation In the Search Engines
 
Every direction you turn these days you see an article or business speaking on the benefits of tackling the social media marketing space for your business. It shouldn’t come as a surprise to you that if you participate on a website that is one of the highest trafficking websites in the world that you might get noticed. Most if not all your audience is already engaging in one or some of the many social networking websites out there. One thing you need to understand is that engaging in these websites kills a few birds with one stone.
 
The first factor is the obvious aspect of further branding your business and extending your reach to your audience. Everything these days is all about credibility. Most customers will give you an example of when at some point they might have been scammed by a company. Many customers need to be reassured you are a quality business or organization. The more they see of you the more likely they are to remember you down the road. Almost every social profiling website allows for full customization of the profile to match and mimic the branding message of your business. The more you engage users through any of the various social platforms the further you burn the image of your brand, logo and message into their minds. Social networking allows you to get on a much more personal level with your potential customers. Having a company spokesperson speak as the voice of your company through various outlets will allow your company to communicate directly with individual potential clients. This type of interaction builds long lasting ties between your company and your community of clients and customers.
 
On the other side of the front launching social profiles is a form of online reputation management. This can be done reactively or proactively. By launching a series of online profiles you ultimately allow for these profiles to rank for your business name. For those who are not sure how this helps online reputation management is it creates a buffer between your company name and any negative press that might find its way to you. Many profiles will put your company name right into the url structure of your profile allowing it to rank for your business name. Many customers will search a company name before they decide to do business with that specific organization. Not having anything show can hurt you just as much as having any negative press lurking in the search results. If a potential customer or client searches your name and sees nothing there they might not put much trust in your ability as a company. This approach should always be done as a proactive approach. Once you have negative press that invades its way to your search results it becomes increasingly difficult to move that bad press. It is important to put out as much information as possible early in the game to create a barrier. If you have negative press that has been sitting their aging for sometime it will become even more difficult to move because anything with age anchors itself in even deeper.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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