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March 1, 2013
How to Optimize Your Resume so You're Found Online
 
So many job seekers take the may-as-well approach when it comes to different job boards. You go to a job board in order to find specific jobs and apply for those specific jobs, but most job boards give you the option of uploading your resume and/or cover letter so that employers might find you. Most of us don’t hold our breath, but we still upload that resume to every single job board and every single website or place we can in the hopes that just maybe something will catch. The truth is, in 2013 something actually might catch, and there are things you can do to help make it happen. It’s all about optimization.

How to Optimize Your Resume to be Found Online
It’s first important to understand that when it comes to someone searching for you, Google isn’t the only search engine out there. If a job board has a search bar, it is considered a search engine. So many employers go to the search bar of LinkedIn or another job board and type in something like “entry level marketing.” If you want to show up in that search, no matter what the search engine, you’re going to have to do some optimization.

The key to optimization is including keywords within your resume. Below are two bullet points to keep in mind when it comes to finding and using keywords:

1. Determine which keywords describe you and your profession best.
You want to put yourself in the shoes of an employer you’re looking for and then ask yourself what he/she would search for if they were looking for someone to fill a position you want. In most cases there will be a keyword involved such as “entry-level” or “marketing” as discussed above. However, there are a few more advanced things to keep in mind to help keep you ahead of the curve:
  • You also want to consider which search engine you’re uploading your resume to at any given time. If you’re on a general job board, think general keywords. If you’re on a job board specific to your discipline, think of a keyword specific to your discipline.
  • Make sure you’re optimizing your site for keywords you want to be associated with. For example, if you majored in English education but are really seeking a job as a blogger, keep this in mind. Your resume might say education, but your keywords can help you pop up in a search for bloggers.
  • Finally, consider the competition. Do the search yourself and see who pops up and then determine what you can do to better optimize your resume with keywords.
2. Use these keywords throughout your resume or profile.
You will want to make sure you’re using these keywords throughout your resume and profile. Although you might naturally be using these keywords (which is great), the biggest mistake people make is not using the same version of the keyword. If you say a “new employee” instead of “entry level” then the bots that crawl that search engine are not going to see a correlation. You want everything to sound natural, but try to plug those keywords in whenever you can.

Have you ever had success when it came to optimizing your website? Are you an employer who has searched a job board for applicants and just gone through the first few pages? Let us know your thoughts and your story in the comments below. 

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Amanda DiSilvestro is a graduate of Illinois State University. Although she graduated with an English Education degree, she found herself working as a full-time blogger at Highervisibility, nationally recognized as one of the best SEO companies in the country. Connect with HigherVisibility on Google+ and Twitter to learn more!
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