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March 4, 2009
How to Incorporate Search Engine Optimization and Your Opt-in Email Marketing
 
These days anybody looking to grow a successful online business it really requires a very generous amount of information being put out in every angle possible. The days of launching a website and letting it sit and work just don’t exist anymore. A really great search engine optimized website is now needed in order to build high volume traffic amounts in order to build your opt in email marketing list. With the emergence of stricter anti-spam laws purchasing lists is something you will see less of as times moves forward.
Search engine optimization in today’s market place is a must. Each and every day more and more clutter is published online getting in the way of you and your target audience. SEO helps to push through that clutters and become visible in front of your audience. By isolating certain keywords revolving around your industry you can target users typing those keywords and drive them to your website.  Your first step when launching a website is to have it properly optimized. If you can’t get traffic to your website than it will be very difficult to build up your opt in email list. An opt-in email list ensures you will have little to no spam complaints when it comes time to launching your email marketing campaign. Search engine optimization is something that many different companies and brands are really starting to take advantage of. Some businesses still seem to think that SEO is a myth and it is something that doesn’t really work. If you take a minute to think about how search engines work you will see that this is not a myth. Search engines read text. Search engines are not artificial intelligence and they don’t actually “know” what you offer if they can’t read what you offer. They do not care how nice your pictures look or if your website looks better than your competitors. Search engine optimization is one step of many and SEO is the core to your online marketing campaign.
Email marketing comes after visitors have come to your website and have had the opportunity to sign up to your newsletter. Opt in email marketing is much more effective than purchasing lists. People have been cleaning out the clutter in their inboxes for over ten years now. If your email recipient submitted their email address to you at one point that means they are giving you permission to send them information. People don’t like to be sideswiped by an email they are not expecting. Most email providers only allow a small number of spam complaints per set amount of emails, after that your account is shut off. This is why it is important to have the cleanest list of opt in emails as possible. Email marketing is one of the oldest forms on online marketing that is still very powerful and well respected. When done right could be very generous to the growth of your business.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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