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November 4, 2009
How to Effectively Include Content Marketing into the Search Engine Marketing Mix

Content marketing is phrase that is not thrown around too often but is a widely used form of marketing. Anytime a business uses articles or press releases or even their blog posts to pull in web traffic or visitors they are ultimately utilizing content marketing efforts.

It is no shock that content is a powerful force in the internet marketing world. Search engines love it, people read it and websites benefit from it. It is a win win situation all across the board. Content is the oldest form of marketing. Dating back to when newspapers where first used to communicate information and now online with blogs and articles and various other forms of communication. Below are some ways content marketing works for many businesses:

Articles: The position everyone should be taking when ever writing any sort of content is that they are the expert. Articles should never be written from a promotional stand point but an informative one. An article should show your audience that you are an expert in your field. Article can used many different ways to pull in website traffic. They can be uploaded to industry sites as white papers, they can be submitted into article directories and they can be used as blog posts as well. As long as content exists article marketing will always play a very vital role for many online marketing campaigns.

Blog Writing: Most websites which start up a blog for their business usually do it for one reason, drive traffic. Blog writing is an excellent form of content marketing that kills a few birds with one stone. Each blog serves a slightly different purpose. Some blogs are industry related, some are used as a voice and others do it for self promotion. Whatever your choice ends up being it is the content that drives your marketing efforts. Once you write your blog posts there are many ways to drive that content out into the open. Some people leave links in the Twitter tweets, some tag them in Linkedin groups and some push them through the various social bookmarking websites.

Press Releases: A press release is a great way to get your announcement out into the online community. Depending on how you distribute your release you can really push it out there for everyone to see. Press release marketing is a form of contacting marketing that can also be used in many different ways. If you are a business that requires a cleaning of your image online content marketing in the form of press releases is a great way to target your business name in order to clean things up while marketing a business name through means of content.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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