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August 25, 2014
How To Make You The Competition
If you need or want a new job and you want to differentiate yourself and stand OUT from the competition in an intelligent way, this article is meant for you. Even if all you want to do is make a lateral move.

Most job hunters assume it will all come down to who has the most experience, the best accomplishments, education from the most prestigious college, etc. Those are often the deciding factors in who gets interviews, but not necessarily so.

First, experience is where you find it, and everyone has experience. Astute hiring authorities may be concerned that the “most experienced” person has too much, and thus they might be stuck in their ways, making them difficult to manage.

Accomplishments may well not be relevant due to them being at a larger or smaller firm, where there the budget, resources, and even the competitive environment was different.

Einstein once said that “imagination is more important than intelligence,” and the author once hired a CPA/ M.B.A. Harvard man who had great difficulty in walking and chewing gum at the same time. In good time, he was asked to “pursue other opportunities.”

The best-marketed person is who gets the job, and that is where we’re going with this.

The strategy for how to make you the competition is premised on the fact that what the hiring authority wants to know most is what you can do for him or her. They can only guess about everyone else who applies for a given position. Why force them to have to try and figure that out? Left to their own devices, and assuming they will take the time and energy to take a stab at it, they’re apt to get it wrong, or completely miss something important.

Here’s what you should do that few, if any others will: market your capabilities to help him or her reach their business financial goals faster. IOW, by educating them thusly, you will be much more likely to influence and motivate them to be interested in you. You make the task of selecting those they want to meet less of a hassle, and it goes a long way towards pre-selling you. Your competitors will have to do a lot of explaining — a risky undertaking in a job interview.

In summary, here’s how to implement the strategy. Send a marketing letter directly to the hiring authority, but don’t include your resume. In your letter, tell the hiring authority about some of the capabilities you can bring to the table that will help him or her reach their business financial goals faster, as the result of your background.

Close your letter by offering to come by one day soon to tell them more about your qualifications and what you can do for them. If he or she asks for your resume, send them a standard resume.

If you need help in composing a strong marketing letter, hire someone who has experience and competence in helping people get interviews.

One such professional can be found at CareerKeysMan@gmail.com.

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Tom Kellum is a job hunting consultant, helping people's dreams come true since 1987. He specializes in providing a personal job-landing service based on proven marketing strategies and methods. For more information, email him at careerkeysman@gmail.com.
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