A few weeks ago, I was on Snapchat tapping and swiping from a food program to a Vice news report to a Cosmo quiz, when I realized: Snap—the $25 billion company behind the app—has built the remote control of the internet age.
In this sense, Snapchat isn’t just a great way to shoot and share selfies, as it's usually described. It’s also the first truly natively designed mobile video player, too. In fact, Snap designs everything from the UI to its own content to make sure that watching it is as mindless as possible.
With the smartphone touchscreen, Snap has built a remote control that beams full-screen video right into my eyeballs. If I don’t like something, I just tap—skipping ahead through the boring parts of a video—or I flick my way to something new. There’s a beautifully architected laziness to the UI that makes the scrolling of Twitter or Facebook feel like a massive effort (even though, Discover does let you scroll at times, too). And there’s no UI filigree getting in your way. You don't have to tap an icon or rotate your screen to zoom in. It's full-bleed video. Just. Perfect. Dumb. Video.