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January 17, 2013
How Good Are You At Blogger Relations?
Elizabeth Sosnow on the Business 2 Community blog raises a pertinent question about the changing relational scene. Why don't PR people seem to be especially good about relating to bloggers? "You rarely hear about the folks who created valuable relationships for their clients," she writes. It could be that electronic relations are too new or too "remote" from prospects' offices. In any event, Elizabeth offers nine steps for "making a good impression" with bloggers. They start, of course, with doing the right sort of research on a blog. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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