Talent Zoo

Awesome Jobs, Great Companies, & Hot Talent
menu button
Bookmark and Share
February 5, 2014
Hotels Doing Social Media PR
 
Hotels are reaching out to "social media influencers" in these digital times to maintain and build PR and marketing awareness of their brands — and hospitality draw. Daniel Edward Craig, founder of Reknown.com, writes about "Blurred lines: hotel public relations in the age of social media" on hospitalitynet.

He tells of how JW Marriott Hotels & Resorts "significantly grew its followings and experienced unprecedented engagement numbers" by engaging social media pro Ann Tran, "who Forbes identifies as one of the top 50 social media influencers" on its behalf.

Bookmark and Share
blog comments powered by Disqus

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
TalentZoo.com Advertising