At some of the networking events being held to celebrate the first anniversary of HAPPO (Help a Reporter Out), recruiters are nearly matching the number of attendees. Talented young people looking to get started in PR may have reason to feel cheered.
"In 2009 and 2010 it seemed as though many of the clients we pitched were not ready to make a decision," said an agency representative at the New York City HAPPO happy hour. "Recently, however, it seems like clients are starting to move forward. Whether they pick our agency, or another, they are making a decision."
Valerie Simon, of the National Public Relations Examiner, reports that "representatives from firms such as Burson Marstellar, Peppercom, MS&L, Devries, (and) Ruder Finn worked the room, looking to meet potential hires. In fact the number of professionals in the room wearing badges to identify themselves as an actively hiring employer or mentor, nearly matched the number of job seekers and students."
Simon suggests that this is a good time to step up networking activities. "Leverage your own social networks and get to know other job seekers. Pass along jobs that may be a better match for them. Facilitate introductions and respect the time and expertise of those who help you. And finally, as you continue your career in the PR industry, don't forget to play it forward and help others."
Good advice as PR people, present and prospective, begin to feel a more buoyant again.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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