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January 12, 2016
Hiring Trends in AdLand in 2016
 
Looking for a job in marketing and advertising in 2016? All is not lost!

Trying to find a new profession in AdLand can certainly be difficult, especially after the Great Recession, when AdLand seemed to freeze. But now that brands are spending again and the numbers in AdLand are up, things are looking good for jobs in advertising.

Right?

Well, sort of.

The Creative Group teamed up with an independent research firm and conducted a survey with over 400 marketing and advertising professionals, stretching across brands with more than 100 employees and agencies with more than 20 employees. The results show that there will be some hiring in 2016, and it provided some interesting numbers.

Click here to see the infographic.

But according to the research, 58% of marketing executives believe that it is challenging or very challenging to find creative talent. According to the respondents, the top two positions that are the toughest to fill are brand/product management and customer experience. Interesting.

The report goes on to show that the top category marketers are looking for, at least according to the report, are content marketing and creative/art direction. No real surprise there, with content marketing being one of the “top-of-mind” subjects of the industry for the past couple of years. Additionally, creative talent, in an industry based on ideas and creative thinking, is a category that will continue to be necessary.

Is this survey the end-all-be-all of employment numbers for the industry? Not by any means. But it does help bring on the discussion about what talent is needed for AdLand to be successful in the upcoming year.

With Talent Zoo doing what it does best, we have seen a rise in jobs flocking into its database. If you're interested to see what AdLand has in store for you, now is not the time to wait.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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