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November 6, 2013
Highmark Seizes the Health Care Moment
Something good has come from health care reform/Obamacare. It's from Highmark Blue Shield and it arrived in my Wall Street Journal, and probably lots of other newspapers, this morning. It's a one-page, heavy-stock, glossy flier: "The 10 stages of health care reform...and you can skip stages 1 thru 9. We have the plans you need to get reform-ready now." There's a link to a website that works, ReformPrep.com. Instead of the stages of death and dying, Highmark has seized the moment and, in one stroke, unified the communications trades — public relations, marketing and advertising — into a helpful tutorial that should be welcome to anyone who's in a quandary over health insurance and their need thereof. 

Way to go Highmark! May you prosper by helping the public, fairly and creatively, negotiate the challenging early stages of Obamacare. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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