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January 10, 2012
Help a Harried Reporter
 
As newspaper layoffs continue, Penny Carnathan of Tampa-St. Petersburg, a new PR staffer who was recently a reporter and features editor, discusses on the EMSI blog how reporters and editors are adapting to their thinning ranks. For one thing, they're not responding to "urgent" notices unless they're life and death, so plan ahead — like making an announcement two or three weeks in advance of an event.

Along with getting on a reporter's calendar early, Penny suggests helping him or her out by, for example, providing interview sources and photos and planning events so that they benefit others. Along with the benefit, that gives them more media mileage. Also, realize that, with all the comings and goings, mainly goings, newsrooms can be extra chaotic, so "stay on the phone until you find the person who knows for sure who should receive your information..."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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