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December 28, 2011
Hazards of Health Care PR
 
Thinking of getting into health care PR, or accepting a health care client? Don't do that lightly. We doubt you would, but you may not be fully aware of the hazards and challenges of health care communications. Susan M. Tellem, APR, RN, of Tellem Grody PR lists 10 health care/biotech cautions on HealthNewsDigest.com.

Susan's list is aimed at possible health care clients considering PR assistance. It starts with familiarity with medical terminology and moves on to such matters as whether or not a PR agency knows the restrictions imposed by the Food and Drug Administration on marketing announcements.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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