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March 23, 2012
Have Social Media Experience? Consider These Jobs.
 
There are few things more popular right now than social media. On the job scene and in the business world, this is where jobs are being made. Luckily, many people can qualify for an entry-level social media position simply based upon personal experience.

“The number of job postings that include the phrase “social media” in the description increased by 88% between January 2011 and January of this year[2012], according to data provided to MainStreet by Indeed.com.” – Mainstreet.com.

If you’ve run your own blog, shifted with the new Facebook changes, or had a presence on Twitter and YouTube, you’re one step ahead of the crowd. However, now that you know your skills are needed, you have to decide where you fit in. There are handfuls of new job titles to take advantage of; see what position will suit you best.

Brand Manager–PR
If you have managed in the past, or worked with a business in public relations, this could be a good position for you. In job searching, it will be paramount to rely on connections and professional networking.

If you can find a company willing to hire you with minimal experience, you’ll be on the right path. According to the U.S. Bureau of Labor Statistics, this position will be seeing steady growth as companies need to stand out in an increasingly crowded market, so now is the time to get in.
  • Qualifications: Manage the company’s brand across multiple platforms. Ensure fluidity of brand image, etc. In the case of a social media crisis, you will be heavily involved in patching up the problem.
  • Salary (according to Onward Search): 30–90k
Marketing Manager–Social Media
Right now, most of a company’s marketing efforts are focused on social media, so the old marketing manager duties have shifted somewhat. Having experience in marketing and social media will put you above the other straightforward marketing resumes. This is where your personal experience can be most valuable.
  • Qualifications: Manage all marketing and advertising activities, conduct market research which will include online market research, pay per click campaigns, etc. Implement online marketing plans for Facebook, YouTube, Twitter, etc.
  • Salary (according to Onward Search): 48k–116k
Content Writer–Blogger/Social Media
This position is in high demand. Guest blogging, website content curation, and business blogging all bring significant traffic back to a website or other social media sites, and traffic equals money. “Without a doubt content is simply the most fundamental element of a website and hence the importance of web content writing can never be denied,” According to Importance of Content Writing. As one of the fastest growing social media jobs, content writers are seeing a surge in job openings.
  • Qualifications: While a solid base knowledge of social media will be helpful for a position such as this, writing skills will be of utmost importance. A specific knowledge foundation, catered to the company’s needs, will also be helpful. For example, the food, business, and health industries all require varying knowledge sets.
  • Salary (according to Onward Search): 14k–60k
Social Media Specialist–Social Media
This position is based in SEO Analytics, and is at the forefront of every company’s social media efforts. Knowing where you rank on Google, how to get higher, and where your competitors are at is critical to what every other social media department within the company is doing. The SEO analyst finds keywords that the content writer uses, knows where the marketing manager should focus their efforts and can tell the brand manager what’s going to help them stand out.
  • Qualifications: Knowledge of SEO, good content skills, and a vast knowledge of social media: the ins, outs, changes, needs and features.
  • Salary (according to Onward Search): 30k–77k
Looking for jobs in social media is a smart decision right now. As technology grows at a rapid pace, social media is more important than ever. If you have expertise in this field, you can be sure to have a place in almost any business. Play up your social knowledge, personal or professional, and watch the job offers come in. 

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Jessica Sanders is an avid small business writer touching on topics from social media to merchant services. She writes for an online resource that gives advice on topics including background checks for lead generation resource Resource Nation.
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