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April 6, 2012
Guidance for Parents, Moms Especially, in PR
 
Allison Kenney, writing on Lindsay Olson's blog, offers advice on working in PR and being a parent, too. She compares PR with being somewhat like the medical profession in terms of its demands on practitioners' time. Allison says she's now "a Buddha of sorts when it comes to work-life balance, having just crossed a milestone birthday and with a child in double-digits."

"Public Relations is similar to the medical profession in some ways," she writes. "Our work is service-driven and we often work in response to the needs of our clients, which can include internal corporate clients. PR opportunities and crises can arise at any time. For these reasons, PR work can involve long hours and lots of stress. (Of course, our actions don't typically result in life or death consequences.) Scaling back on clients or type of projects can make for a friendlier work-life balance, but could harm future career opporlunities."

So what to do? Balance is balance. Allison says there's no one way to do things or a single definition of success either. Give her a read whether you're a parent or not. After all, you may well be inclined that way. 
 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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