A bulletin from the trenches: The economic situation looks better, but clients are still cutting budgets. What's really coming?
Adweek reports a global survey of CEOs of privately held ad and pr firms shows they "are still more likely to see their clients cutting than fattening budgets during the rest of 2009." The just-released survey was done by Worldwide Partners Inc. and ECCO International Communications Network.
Clients are reported to be more optimistic about the business climate but not to the extent they are increasing their promotional budgets. Just 22 percent of the executives polled said they expect client budgets to increase during the rest of 2009.
Such guarded answers indicate that, so far, the expected economic recovery looks like an iffy one. If deeper confidence existed that prosperity is returning, then relationship spending would be leading the way.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.