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September 2, 2011
Got Your Flash Mob Plan Ready?
 
The AT&T train station flash mob commercial that was at first clever and amusing and is now just plain annoying brings to prominence, if that's the word, the social-media-abetted tactic of turning out a crowd to make a point. Do you have a crisis plan, a "flash mob policy," for that?

The Dix & Eaton communication consultancy advises, yes, you need to be prepared should a flash mob be in the offing in your locale. A flash mob involves bringing a crowd together and what, in terms of public safety, is tolerable and not so tolerable about that?

Free speech gets involved, too, so don't take the possibility of a flash mob lightly. Consult with local authorities and see what their plans are if a flash mob should become unmanageable or violent. Monitor social networks for the possibility of one, and don't get overwhelmed by the prospect, just prepared for a new form of communication crisis.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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