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June 29, 2011
Google's New Social Media 'Circles'
We're on a software bent this morning — relational software. Here's another one — Google's new Google+ service. Google+ appears to be a Facebook alternative, a Google bid in social media. The service allows you to form mutually exclusive "circles" through which you can relate to friends, family, business associates, customers, whomever, without crossing paths along the way. Looks like a neat service.

Google+ hasn't actually been released yet; it's only available at this point to a limited number of test users. But the evident ability of its Circles feature to segment groups of users is prompting business interest.

We just wish that Google itself would become a little more relational. With all its services, we've found that, apparently, we can't reach a Google help desk by phone. We've been wanting to change the email address on our Google account, but have found its "help" verbiage unhelpful and no one to call. Google comes across as a great dispenser from the sky, like a god without recourse. 

Ah well, as long as you know what you're doing, if it can be done, Google is great!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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