We decided that instead of just relying on what the "experts" said about Google Primer, we'd download it (it's free, after all) and try out some of what is offered.
Turns out, Google Primer is pretty cool. If you're in marketing, or interested in learning about marketing, it's something worth taking a look at.
So when we downloaded the app to our smartphone (Android), it was pretty quick and seamless. The home screen asks which route you'd like to take first, because the budding startup entrepreneur could choose from content marketing, public relations & media, and search advertising.
We didn't try the search advertising category first, just because we wanted to see something outside of Google's wheelhouse, so we chose content marketing.
The material is easy to read and understand. After each lesson, there is a mini quiz to see if the material covered was fully grasped. That's cool to see, because it made it a game. Not only is it engaging, but you want to aim for the perfect score. As a marketer, we definitely wanted to prove that we knew how Google defined content marketing.
After completing each section, there is an option to have an email sent to you saying that a certain level has been completed. We thought it was a little gimmicky at first, but then we realized that Google is, as it often does, building its app to scale. If the content Primer covers gets more in-depth, we are sure that professionals who use it could say that they are "Primer-certified" or could use those Primer lessons as CEUs. The certificates would count as proof.
Well played, Google.
Overall, it has been a positive experience. We think we will even offer it to our star marketing students; the ones that need more of a challenge and can be trusted on their devices without doing something stupid or "off-task."
In summary, Google Primer is a fun tool for marketers. It's free for now, so check it out and tell us what you think.
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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