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September 26, 2011
Go. Do. Learn.
The kids are back to school and it’s time for you relax, right? Wrong. It’s time for you to learn something, meet new people, and get inspired.
Here are just a few of the upcoming events to check out:
DMA: 2011
October 1–6
Boston, MA
This is a wide-ranging conference held by the Direct Marketing Association covering Social, Mobile, Search, Behavioral Targeting, Interactive Television, Email Marketing, Analytics, Attribution, Emerging Channels, Cutting-Edge Mail, Print, Creative, and more.   
Advertising Week (8)
October 3–7
New York, NY
With over 200 events, hundreds of speakers/moderators, and a myriad of major players in the industry, there’s too much to highlight. Check out the calendar to see the huge diversity of subjects addressed.
The Facebook Success Summit (Online)
October 5–25.
An entirely online conference during which 19 experts — including Guy Kawasaki, Mari Smith, and Robert Scoble — teach how to use Facebook to better engage customers and prospects, gain more exposure, and grow your business.
Agencyside BOLO Digital Marketing Conference
October 9–11
Scottsdale, AZ
A lineup of great speakers, featuring Scott Stratten, Lisa Bari, and C.C. Chapman, lead sessions designed to help traditional advertising folks make the transition into the New Digital Reality.
x.commerce INNOVATE 2011
October 12–13
San Franscisco, CA
This conference is designed for anyone — systems integrators, developers, merchants — to meet up on all things commerce. Over the course of two days attendees can choose among 49 different sessions of round-tables, demos, presentations, and workshops. 
Speakers include local and international experts from the marketplace as well as the back end of coding; go inside the powerhouses of eBay and PayPal as well as explosive entrants in the field like Where.com, Milo, and RedLaser.
Awareness/Exploring Social Media — Business Summit
October 17
Boston, MA
Jason Falls, Jeremiah Owyang, Todd Defren, and other top thinkers and practitioners in the industry will bring practical, actionable to-dos that you can begin using immediately to help your business become more social and successful.
Adtech, New York
November 8–10
This major digital marketing event spans three days with 35+ targeted breakout sessions in social, search, mobile, email, video and shopper marketing. Over 10,000 expected to participate.
SES Chicago
November 14-18
Marketers and search engine optimization professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business.
Okay, so maybe you cannot GO or DO (or PAY, for that matter); here are a couple of freebies that enable you to still LEARN:
Dan Kennedy’s Game Changer DNA
In advance of a new product he is selling (today!) legendary Internet marketer Dan Kennedy shares four videos and a downloadable report for free.
Mari Smith — Free Facebook Marketing Webinar
One of THE experts in social media shares lots of great tips in this one hour webinar replay.

There are tons of free resources for learning online and the above two links will lead you to lots of (mostly) free college- and graduate-level courses. Scroll/click around and you’ll be amazed at what’s out there!
If you are able to attend any of the events listed above we would love to hear your impressions. And if you know of any other worthwhile free resources — please share! 

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Rhonda Wenner is a Very Old Advertising Person who has been there, done that, and seen quite a bit.
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