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October 29, 2011
Go! Do! Haunt?
Halloween is my favorite holiday, simply by virtue of the fact that it’s mostly about chocolate. And chocolate is my life!

During my senior year in college — instead of doing my real design homework — I spent a week creating costumes for my roommate and myself: giant, wearable Hershey’s Kisses made from a chicken wire cage and voluminous quantities of Reynolds Wrap. They rested on our shoulders with silver ribbon straps and we spray painted most of the rest of ourselves with silver paint. As a finishing touch I took grosgrain ribbon and wrote “HERSHEY’ in silver glitter, which we tied around our heads. This was way back before glue guns, glitter pens, and silver duct tape. Well, maybe not the duct tape, but the project took me a week to complete.

On Halloween evening we toddled out (literally!) to a couple of parties given by other kids living in typical student housing places: walk-up apartments in cheap buildings. Somehow we got out of our own door, but at our first stop my roommate got stuck in the narrow stairwell trying to get upstairs! It took three of us about twenty minutes to pound her into a moveable shape.

Obviously, I would have been better off spending that week doing my real design assignments…or switching my major to construction engineering.

If you haven’t spent the last week creating the ultimate Halloween costume, there are some wonderful and QUICK ideas for you HERE. Most of them do not involve duct tape.

After the Chocolate Fest is over there are plenty of places to go and learn. Here’s just a small sample:

Social Media Forum (North America) 
November 1 and 2, Javitts Center, NYC
Two days of an interactive and engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops, and networking. Featuring over 100 speakers, four workshop tracks, and 50 participants at the (free) exhibition hall.

Blog World and New Media Expo
November 3–5, Los Angeles
Learn how to create better content, grow your brand, audience and revenue online from the world’s most successful New Media experts and Social Media innovators. The very impressive speakers list of over 275 industry specialists includes Guy Kawasaki, Jason Falls, Mari Smith, Michael Stelzner, and many more.

PubCon Vegas 
November 7–10, Las Vegas
A search and social media conference with another long and impressive list of speakers. This conference features an array of in-depth “Masters Group Training” sessions addressing practically any topic you can think of in SEO, search, and social media.
Ad Tech — New York  
November 8–10, Javitts Center
An interactive advertising and technology conference and exhibition, ad tech blend keynote speakers, topic driven panels, and workshops to provide attendees with the tools and techniques they need to compete in a changing world. Keynote speaker is Walter Isaacson, Official Biographer and Author of Steve Jobs, plus many more notable experts.

SES Chicago  
November 14–18, Chicago
Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business.

Social Media Plus
November 15 and 16, Pennsylvania Convention Center, Philadelphia
The first day of this Web 2.0 business summit all about learning at SocialMediaPlus Academy, and focuses on LinkedIn and Facebook among other topics. The second day Jason Falls, the keynote speaker, will lead off a day packed with informative sessions of interest to businesses.

If you attend any of these events, drop me a line, because I’d love to hear your impressions.

Enjoy your Halloween!

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Rhonda Wenner is a Very Old Advertising Person who has been there, done that, and seen quite a bit.
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