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October 31, 2013
Ghosts, Goblins and Snubbed Energy Sources
 
The thing about PR, especially if you're an energy lobby, is that you've got to be alert for snubs, even at Halloween. So when the Department of Energy (DOE) issued some pumpkin stencil ideas without including fossil fuels, the American Petroleum Institute (API) produced some jack-o-lantern adornments of its own. 

DOE plugged compact fluorescent lamps, solar energy and wind turbines, but no gas and oil. So API issued some carving suggestions on a dime. (Maybe Ichabod Crane's a staff member.) Happy Halloween!   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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