College PR students are getting a jump on the U.S. Census through this year's Bateman Competition of the Public Relations Student Society of America, creating campaigns to promote participation by students in the census.
Entries are due March 29. PRSSA will host the three finalist teams and their advisors in Washington May 13-14.
Students need to be aware that come April 1 they need to participate in the census on their campuses. Their parents can't do that for them.
The student census awareness campaign Pennsylvania State University in State College, Pa., is perhaps typical of the PRSSA-inspired initiatives being taken on campuses around the country to boost the census, "a giant snapshot of America."
As the Centre Daily Times reports, Penn State's student PR team developed events including "information tables at Walmart and in the HUB-Robeson Center, a lecture by a Census official, volunteering at the State College Area Food Bank, and a trivia night at the Rotelli restaurant. They also wrote a proclamation, signed Feb. 8 by Mayor Elizabeth Gore-ham, declaring March 'Census Awareness Month' in State College."
The four participating public relations seniors are Jennifer Wallington, Emily Franklin, Kate Wiedle, and Emily Simmons.
It's an excellent trial run for real-world concerns, we'd say.