In a time of stress in PR employment, it's well to consider the concept of personal branding -- taking explicit steps to improve your professional identity and reach. We've come upon some great Web resources to help. Here's a wealth of current guidance on personal branding just a few clicks away:
Schawbel is the author of Me 2.0, a book on personal branding, and his latest post is on "10 Personal Branding Predictions for 2010." Most of the highlighted techniques are in the context of the Web and social media.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.