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January 10, 2012
Getting Found on Google
Know what a "Panda update" is over at Google? You should, for it's a term d'art for our web-centric times, one that's important in understanding search engine optimization (SEO) techniques. Krista LaRiviere, of gShift Labs, writes about "8 Steps to Leveraging PR for SEO" on the iMedia connection blog. You need an SEO strategy as much (maybe more) these days as you need phone numbers to newsrooms.

This isn't about "gaming" the web — that shouldn't be a PR objective any more than concocting a trumped-up news story. The aim, Krista notes, is to issue news releases that have "relevant, newsworthy content to share" and get them found and read on Google as well as in newsprint.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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