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August 14, 2012
Get Real With SEO for PR
James Crawford, managing director of PR Agency One, is writing from Manchester, England, but his plaint about PR agencies not being adept at Search Engine Optimization (SEO) probably applies to a lot of U.S. agencies as well. It's a new and different PR discipline and the value of Crawford's post is that he lays out what agencies ought to know and be doing about SEO. Here are four ways in which "SEO and PR complement each other." If you're not familiar with them, take Crawford seriously.

• Search data can provide killer insights for building PR propositions, targeted campaigns, and messaging.

• PR coverage often includes links, which influence PageRank.

• Public relations content can stimulate social sharing and other important search engine signals.

• Recently Google has thrown AuthorRank into the mix. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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