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December 30, 2010
Generating Ideas—A Key to Good PR
 
The New York Times Magazine recently published a treatise on ideas and how best to nourish them. It's a lengthy piece, and worthy of direct attention. In short, read it. Consider in doing so your own receptivity to ideas. Where do your best ideas come from? Are there other means of inspiration you could nurture? As a company profiled in The Times piece proves, methodologies for ideas are worth a lot.

Creativity is at the heart of public relations. And key to creativity is receptivity to ideas, and the means of generating them. The process is often referred to as brainstorming. The Times depicts it in action. This is a useful journey into modes of idea generation.  Treasure it.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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