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May 30, 2012
Gearing Up for a Workshop on Digital PR
Digital public relations has reached the point where it can support a day-long workshop. Arik Hanson, principal of ACH Communications, knows that because he was recently asked to conduct such a training session for a corporate communications team. So what to include? Here's what Arik came up with for a digital PR workshop: 

• Basic concepts of digital PR
• Blogger outreach
• Content marketing
• Social media news releases
• Crisis communications (with a digital spin)
• Supplementing traditional media outreach

Arik's wondering what you might choose to include in a workshop on digital PR.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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