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November 19, 2015
Forget the E-mail Trackers, PR Folks
 
Come on, guys, quit tarnishing PR’s image anew. We’re appealing to users of e-mail trackers to quit using them, after reading a New York Times tech post that includes the phrase “including many from public relations professionals pitching me their products” – PR folks who were using e-mail trackers.

This is the kind of tawdry device in electronic form that PR people should recognize gums up their image and, yea, smudges the craft’s standing anew when people become aware that their e-mail opening habits are being monitored. Quit it, guys.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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