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May 29, 2014
For Walmart, Battling Climate Change Isn't a 'PR Stunt'
At first blush, Walmart and countering climate change may not seem to fit together. But that would be unfair to Walmart, a relational mistake. Sophie Yeo posting on RTCC  Responding to Climate Change — reports on the Engaged stance Manuel Gomez Peña, Walmart’s sustainability director for Mexico and Central America, takes toward climate change.

And, on treehugger, Peña himself explains how “five years ago, Walmart began efforts to become a more sustainable company, not only in the U.S., but everywhere we operate around the world…”  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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