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December 26, 2014
For PR People, 2015 Arriving With a Digital Focus

As the year begins to turn, it’s well to note the steadily sharpening PR context of the new one – digitally- based content marketing. That’s how it appears to the folks at the Young Entrepreneur Council, as expressed on the e27 blog, in a post entitled “5 best ways to get your brand noticed in 2015.” 

Digital PR may not be their only tool and, indeed, it isn’t for anyone in the craft. But it’s big and important even so. Thus the post’s author, Kris Ruby, president of the Ruby Media Group in Westchester, N.Y., offers five tenets, from Social media-driven PR to Constant measuring, to power promotion in 2015 onward.     

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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