eReleases makes an important point in advising how to promote an app you may have developed. But it's a point that holds for more than apps: "To be the most interesting app (we'd add network, blog, digital whatever) is all PR. There's one major thing that separates you from the countless others — your story."
If you don't tell people something about yourself and your enterprise in this whirlwind age, nobody's likely to do it for you. Let people know about who's behind the words you want them to read, the content you want them to buy into. They likely want to identify with a real, reliable person or group thereof. And then they want to know how and why you're making and keeping your offering the best it can be.
"Your 'story,'" writes Mickie Kennedy of eReleases, "doesn’t literally have to be the story of you starting the company or developing the app. It could simply be what you see your app doing in the future. If the above scenario is true, you could go into detail why you think your app can change the world then describe why your personality and story led you to making such an app in the first place."
Give people a candid account of your digital offering and a purpose they'd want to be involved with and support. That's customer engagement and, indeed, PR at its best.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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