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July 22, 2010
Focusing the Content Whirl
 
Hard on the heels of our post on the dispersion of content comes Huffington Post reflections by Marian Salzman, president of Euro RSCG Worldwide PR, on the salutary effects of brain surgery, at least hers, on the ability to focus. In a growing whirl of content, we're not recommending brain surgery, but we are urging attention to focus, keeping your eye on the ball in the daily whirl. Salzman can be of help here.

She quotes George Packer of The New Yorker: "There's no way for readers to be online, surfing, e-mailing, posting, tweeting, reading tweets ... without paying a high price in available time, attention span, reading comprehension, and experience of the immediately surrounding world."

Is that a fogey or a futurist speaking? The latter, if you want to be effective as the future unfolds.

"My own experience with brain trauma actually forced me to change my habits and to pay attention when the culture started second-guessing the almighty multitasking," Salzman writes. 

"I emerged from surgery able to do only one thing at a time," she adds. "Eventually I got better at keeping two or three balls in the air, but I've never since been able to talk on the phone, eavesdrop, daydream, watch breaking news on CCC and read the New York Post
simultaneously.

"My brain reset taught me to stop and listen and smell and touch and to move more slowly."

This serves as good counsel for anyone attempting to keep up with the dispersion of content. In our case, we're going to delve back into "The Power of Focus" by Jack Canfield, Mark Victor Hansen, and Les Hewitt. 











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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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