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November 18, 2010
'Firebell' Ringing for Web Crisis Training
 
We don't know whether Weber Shandwick's newly announced "Firebell" crisis simulator is THE answer or not to social media crisis training, but it seems on the right track. We've been wondering how you can simulate corporate social media emergencies, and Weber Shandwick is seeking to provide an answer. A timely contribution to a growing need for Web crisis training.

Basically, what appears to happen with "Firebell" is that a group of drill masters concoct a crisis scenario and play it out on simulators of Twitter, Facebook, YouTube, Digg, LinkedIn, and blogs. The drill team somehow provides functional offline simulators of these social media channels so that the exercises can be conducted in a "secure, off-the-Internet" environment.

A neat idea. We refer you to the Weber Shandwick PR Newswire release for further information.    

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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