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April 5, 2012
Fees for PR Services Rendered
 
We haven't discussed PR fees, the bottom-line charge for everything a PR firm or solo practitioner does on behalf of a client. AM:PM PR in Portland, Ore., has given the price for its services a lot of attention and come up with a "prix fixe" (fixed price) menu of options rather than the usual ala carte list." The reason is that not all billable hours are equal in output on a client's behalf, and PR results take time (months or more) to achieve. So why not have a menu of price packages based on aims over time?

Next, Gini Dietrich of Arment Dietrich in Chicago discusses what startup clients should be looking for in a PR firm to make its fees worthwhile. There's a lot of client-guru relational stuff to be mindful of before the first marketplace results come in.     

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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