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February 7, 2012
Fairness Belatedly Comes First at Komen
However it came about, the Susan G. Komen for the Cure/Planned Parenthood imbroglio is one of the most bollixed PR situations of recent times. Here are the lessons Shonali Burke has drawn from the affair, along with Komen's statement aimed at calming things down. The second paragraph indicates that the whole affair was indeed unnecessary: "We will amend the criteria to make clear that disqualifying investigations must be criminal and conclusive in nature and not political. That is what is right and fair."

So why wasn't that apparent to Komen from the get-go? Issues management requires clarity of thought, aim, and expression.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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