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December 30, 2013
Exxon Educates Americans About Energy
One of the more interesting industries in the United States is the energy sector. The energy sector is home to hundreds of thousands of jobs, and billions of dollars. And it is changing.

As we all know, the U.S. has been dependent on coal and oil. As diversification hits the market, nuclear, natural gas, solar, wind and water are all taking pieces of the pie. 

Renewable energy. 

These 'new' players are causing some waves, and forcing the public to rethink Big Coal and Big Oil. Is there such thing as "clean coal", anyway? If the U.S. has so many natural gas resevoirs, why not tap those? If electric cars are being amde better, why not dump the gas guzzlers?

Not so fast, says Exxon Mobil, one of the largest energy producing companies in the world. It is clear us Americans need to be educated on energy consumption.

You may have seen these, but we've rounded up a couple in case you haven't. Take a look at Exxon's "Energy Quiz" spots.

Exxon is trying to position itself as a resource for energy information. If Americans get "the truth" about energy from an energy company, then anything else that company may release will be treated as factual or reliable. Smart move, Exxon.

But, is it too late? Are the people who would actually go on the site for the energy quiz already jaded from the negative publicity Exxon & Friends have received in terms of energy production? Or, will these ads attract that sweet spot of consumers- those who want to care, but are on the fence about their energy information?

That remains to be seen.

But it is good to know that our smartphone can be powered by a gallon of gasoline for 3,000 days. It'd be hard to carry around, though.

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Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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