It's not exactly a new term, but it's new to us, so we pass it along—entrepreneurial journalism. Producing content with a business perspective—where and by whom will your exemplary writing be consumed?—seems to characterize this emerging craft.
Journalists never used to think about business concerns, at least those of their own newspaper or magazine. Reporters and editors were "separate" from the grungy business of making it all pay and collecting the proceeds. Now—with the ongoing collapse of that traditional model—writing and economics represent an increasingly shared context.
So the leads into this challenging new setting on the Influential Marketing Blog—a lengthy post on "How Entrepreneurial Journalism Will Change Our World"—are especially welcome. We expect to be spending a fair amount of time here, and encourage you to to so as well. There's a video of a panel discussion moderated by Jeff Jarvis, of the CUNY Graduate School of Journalism, which is evidentially a trailblazer in entrepreneurial journalism.
Before it was only the telephone operators who bridged these two worlds. Now it's apparently all of us.