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November 16, 2011
Enhance Your Social Media Releases
 
Here's an infographic that should be hung in every PR office. Press releases need to be sent via social media channels in this social media era. Yet the channels and adornments matter, too. Research by PR Newswire and Crowd Factory shows that Facebook is used most often in distributing releases, but Twitter gets more views. And releases with links, photos or videos draw more engagement than text alone. "The extra minute it takes to add a link or a photo could certainly be worth it," says PR Newswire. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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