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January 25, 2012
Email Newsletters Still Connect
 
With all the digital jousting going on for the attention of web visitors these days, there's still a lead role for effective email newsletters. But what makes for effective ones? David Wilson makes that a community question by quoting other experts in a small business blog post from Australia. Start with your newsletter's subject line, they urge, and, overall, keep it short and sweet.

Blending social media style into a newsletter is important nowadays, by humanizing it as much as possible and avoiding "blatant selling."  It all comes down to being current — context always counts greatly — while putting yourself into a reader's shoes.

From marketing strategist Fran Iseli-Hall, David provides links to MailChimp, Sendpepper, AWeber, and Constant Contact as sources of email newsletter software. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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