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October 28, 2010
Effective PR Requires Sound Communication Settings
 
It's an anxious workaday world these days, so much so that important relational principles might  be overlooked in the anxiety to satisfy customers and close deals, which, of course, can be self-defeating. So we thought a post on the Business44.com site, anonymous though it is, might be worth some attention because its sense of organizational communication is on the mark.

The writer tells how an on-the-scene survey -- interviews, focus groups, and observations -- of a client's workplace turned up these unrecognized "sins of organizational leadership communication." (Yes, seven are cited.)

• Lack of Specificity

• Lack of Focus on Desirable Behaviors

• Lack of Directness

• Lack of Immediacy

• Lack of Appropriate Tone

• Lack of Focused Attention

• Lack of Respectful Rebuttals

Read the accompanying notes for each. Getting stuck in grooves like these amounts to coming to work wearing unrecognized blinders (Think that's not possible? Oh dear.) It can be disastrous over time, in any organization. Before heading out to practice PR arts, we urge you to ensure that underlying communication principles like these are honored and applied in whatever organizational setting you're involved. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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