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March 8, 2010
Editorial Calendars Provide Trendy Clues

Shannon Cherry provides a reminder of the value of editorial calendars as locales of source material for blogs and insight into PR trends. As a guest writer for Denise Wakeman, Cherry urges bloggers and others to review editorial calendars regularly as barometers on where issues may be headed. 

It could be fun developing a collection of editorial calendars for various publications, if they can be found online.

"More than 7,000 publications in the U.S. and Canada publish editorial calendars," Cherry writes, "and a few thousand do so for TV and radio shows."

"Typically," she adds,  "editorial calendars can be found in advertising sales kits," where "topics are included so advertisers can tie their ads into topics covered in the publication."

Cherry doesn't provide any online examples, but a quick scan of Google under "editorial calendars" shows a promising array of leads.

If you want to find out where public interest or sentiment may be headed, the notions of editors, sharpened enough to be the groundwork for their upcoming publications, are, indeed, worth plumbing.      

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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