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March 14, 2012
Edelman's Hand At Atlantic City
 
Well, here's Edelman taking on another big challenge, but is it a worthy one — reviving Atlantic City? It seems like folks have been trying to burnish Atlantic City's image for generations. Yet here's Ronn Torossian, who just visited the gambling town and found it "an awfully unattractive, gross city."

Does PR have, or should have, its limits? The boardwalk at Atlantic City is surely a place to ponder that question. And now the world's biggest PR firm is going to give the Atlantic City Alliance a hand. Will PR itself be well-served in the process?

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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