Holy crap! Ebola!
Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people back to American soil, while others are blaming the government over 'threatening' the American public.
But is it Ebola we should be afraid of, or fear?
Yes, in terms of persuasive tactics and groupthink, fear (or fear mongering) is one of the most effective tools. People are readily scared of the unknown, especially when it seems that they have no control over it.
Does Ebola truly deserve this pandemic-like news coverage? How realistic is the threat?
Ebolanear.me is an online awareness tool that shows people where the closest Ebola patient resides. It is meant to calm people down, and to show how ridiculous the media coverage is on this issue. The article was right; it is interesting how 4,500 people in Africa have died already, and the article shows that people started to actually care (based on search results) when 20 cases were reported in the U.S. and Europe (combined).
If we are truly worried about something spreading throughout the nation, we don't think it's Ebola.
Where's the War on Fear?
Photo Credit: Andre Carrilho
Dwayne W. Waite Jr. is partner and principal at JDW: The Charlotte Agency, a marketing and advertising shop in Charlotte, NC. He enjoys consumer behavior, economics, and football.
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