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April 5, 2013
Don't Wing the 'First Hour,' Nor Any of Them
Never try to "wing it" during the eruption of a crisis in your organization. That ought to be self-evident advice. But if, perchance, you don't have a crisis communication plan in place, and haven't trained for a crisis, Susan Tellem's post on commpr about the pressures of the first hour of a crisis is definitely on the mark.

A good, well-practiced plan will get you through the rest of your crisis hours, as well. Don't open your doors without one.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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