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August 20, 2015
Domain Suffixes Don't Matter as Much as a Website's Content
 
As the web keeps ballooning in size, domain names with the tidy, instantly identifiable .com suffix are getting harder and harder to land. But don't let that concern you as much as it might have even a short while back. The Washington Post reports that "Domains like .vegas, .pr, .nyc are trending" nowadays. Indeed, a site's content is far more important than its Internet suffix. 

So don't waste any time bemoaning that you can't be a .com. Focus, instead, on what your site's about and how its content will cause it to relate well to others. Getting a site discovered is a steadily growing challenge, but it's content that counts most in the process. Content and some web promotional skill. 

In the photo with this post, Avery Pack, president of Republic Bike, has a domain suffix of, you guessed it, .bike. The Internet Corporation for Assigned Names and Numbers seems ready enough, The Post reports, to accept what once might have seemed quirky add-ons.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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