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December 30, 2009
Doing Business With PR

Henry Eason, a veteran journalist and PR practitioner, offers a set of pointers for "Using PR to Develop Business." If you're new to using public-relations techniques to help develop a new business, Eason's pointers are especially worth a look.

We list them here, and refer you to his thoughts on each:

  • Visualize your publicity.
  • Be a news source first.
  • Turn every speaking opportunity into a news event.
  • Offer advice columns.
  • React.
  • Send good art.


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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