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April 15, 2014
Dig Into PR Measuring
If you're like me, you want to be able to measure the results of your PR efforts, in my case blogging. Learning Google Analytics from scratch can be daunting, but here's a "shortcut," an opportunity to be tutored by Adam Singer, Google's Analytics Advocate and speaker. His post on ClizkZ, "3 Actionable Ways for PR Pros to Measure Better," is a good place to start. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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